Red Ocean, Blue Ocean

“The only way to beat the competition is to stop trying to beat the competition.” W. Chan Kim and Renee Mauborge Overview Is your company facing heightened competition from domestic and international rivals? Do your sales representatives increasingly argue they need to offer deeper and deeper price discounts to make sales? Are you finding you need to advertise more to get noticed in the marketplace, yet the impact of each advertising dollar spent is falling? Do you blame your slow growth on your market? If you answered ‘yes’ to a majority of these questions, then your company is stuck in the red ocean—trying to outperform your competitors to grab a greater share of the existing demand. With supply exceeding demand in more industries, competing for a share of contracting markets, while necessary will not be sufficient to sustain high performance. Companies need to go beyond competing. To seize new profit and growth opportunities, they also need to create blue ocean—the untapped market space. Instead of focusing on beating the competition and turning the red ocean bloody, companies should focus on making the competition irrelevant by creating a leap in value for buyers, thereby opening up new and uncontested market space. In this talk, you will be able to appreciate the overview of how to break out of the red ocean of bloody competition by creating a blue ocean. Content/Objectives 1. Competing in Bloody Red Ocean 2. Creating Cool Blue Ocean 3. Paths to Blue Ocean

Administrative Details Date : 10 May 2008 (Saturday) Time : 9.30am to 11.00am Venue : Malaysian Institute of Management Management House 227 Jalan Ampang 50450 Kuala Lumpur Fees : MIM Members (Free) Non-Members (RM45) Attendance : For all membership categories. Facilitator Dr. Lai Chong Teng earned his B.Sc at the University of Strathclyde, Scotland; MSc at the University of Mac Master, Canada; and DBA from IMC, UK.. He has more than 30 years of hands-on experience in various much sought-after management fields, namely managerial leadership development, customer service management, change management, project management, process management and quality improvement management. He is instrumental in the development of several new management frameworks in these fields. He has successfully planned and implemented numerous projects in customer service excellence programme, change management, managerial leadership development, business process re-engineering, revenue assurance, benchmarking on best practices, process management system and customer service management system design, consultancy and quality tools design and implementation, etc. Uniquely knowledgeable and skilled at working with multicultural workforces, Dr. Lai has worked with both local and overseas companies in various senior management positions, such as General Manager, Senior Management Consultant and CEO. He is a licensed Kepner Tregor trainer in problem solving and decision making, and also a Motorola certified internal consultant and trainer. Currently, Dr. Lai consults and trains in many management fields as mentioned above. Equipped with all these exceptional knowledge, skills and experiences as well as qualifications, Dr. Lai is in an excellent position to offer his unique, multi-disciplined and personalised service to organisations that seek outstanding business performance.