The Entrepreneur and The Brand

Are you brand worthy?

Overview

 

Being an entrepreneur is about more than just starting a business or two. It is about having strong belief in them, have an attitude, and the drive to succeed in business.  Innovative and a realist, entrepreneurs are often at the forefront of their industry.

 

The Brand is frequently misunderstood.  To make things even more confusing, branding is often tossed in the same basket as marketing, which makes its application to an entrepreneur even unclear.

 

The question often hears is: “How do I brand my business?”  Being branded is about making your business earn customer respect and not solely as a communications tool to forge a connection between a product or service and the customer.  It’s the heart of a sound business strategy.

 

In understanding of the nature of the brand, you can build your own brand architecture to directly enhance the customer relationship and build the brand equity.

 

 

 

 

Administrative Details

Date                         : 13 June 2008 (Friday)

               

Time                         : 6.30pm to 8.00pm

               

Venue                     : Malaysian Institute of Management

                                  Management House

                                  227 Jalan Ampang

                                  50450 Kuala Lumpur

 

Fees                        : MIM Members (Free)

                                  Non-Members (RM45)

Attendance             : Exclusive for Associates Members

                                  and above only. Group Members

                                  are advised to nominate senior

                                  members of the organizations to

                                  this talk.

 

Facilitator

Dr. Chin, Robin MMIM, MIM-CPT, D.Mgt., (IMC-SCU (Aust)) doctoral thesis in brand management that gave invaluable insight to the role and nature of the brand in the competitive environment and how market performance can be improved with competitive brand strategy has enabled him to develop customized strategic brand management programs that improve brand value and build corporate wellness.

 

In keeping up-to-date with business and the academia developments, Dr Chin is currently an Advisor to the Furley Group of Companies.  He is a Program Development Associate with Open University Malaysia (OUM) and has developed both post-graduate and certificate level programmes for the University.  He lectures part-time at University Colleges and conducts workshops and clinics in the entrepreneur development program with Malaysian Development Corporation (MDEC).  Dr. Chin is a member of the SME Expert Advisory Panel (SEAP) with Small Medium Industries Development Council (SMIDEC), and is an Associate Consultant with Malaysian Institute of Management (MIM)